16 January 2018

How to Develop a Stellar Content Marketing Plan

Content marketing has become one of the greatest tools in the modern marketer's toolbelt. Content marketing brings interested users to your site via search engines and social media marketing. These users read your content and then may be interested in your the services or products you have to offer.

The key to generating fantastic content marketing is to have a fantastic content marketing plan. Here I'll discuss the exact steps that you can take to determine what types of keywords will be best in order to target. The better your keyword selection, the more likely you are to get more traffic through search engines and the more likely you are to get traffic through social media.

Step 1: Determine what keywords you want to rank for
Make a list of about 10 keywords that you would ideally like to rank in search engines for. Depending on your existing page rank, you should make these keywords realistically achievable. Once you get more pages that rank higher and higher, ranking for more popular keywords will become easier. You can search for keyword ideas by searching for your competitors websites with a tool like https://app.buzzsumo.com/research/most-shared

Step 2: Research, research, research
Now research what others are writing about in order to rank for those keywords. You can use https://moz.com/, http://alexa.com, https://ahrefs.com/. Find terms that are related. Often times, Google will suggest "related searches". Collect all of these keywords into 1 list.

Step 3: Long Tail
Generate a larger list of keywords using a tool like

Step 4: Select Keywords
Now you can select which keywords that you want to use by using https://moz.com/free-seo-tools. This will give you a difficulty score for each of your keywords phrases. Pick keywords that are ranked less than 50 on the difficulty score. This means that you have found a gap in the market that is easy to rank for.

Step 5: Write
Now using 5 similar keyword phrases that you have found, write an article and be sure to mention each keyword phrase at least twice. This will ensure that you are able to rank for your phrase.

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